Description of Graphics and Design

Graphic design is the art of planning and creating visual content to communicate specific messages to an audience. It combines images, colours, and typography to turn a simple idea into a clear and professional visual format. By using these elements strategically, designers help people understand information quickly and effectively without needing long explanations.

The main purpose of design is to solve communication problems and make complex data easy for everyone to digest. It focuses on how things work just as much as how they look, ensuring that layouts are functional and organized. Whether it is a website or a flyer, good design guides the viewer's eye to the most important parts first.

Objectives of Graphics and Design

Ø  To Translate Ideas into Visuals (Example: Turning the abstract idea of "Organic & Natural" into a logo using leafy shapes and earthy green tones.)

Ø  To Master Visual Storytelling (Example: Designing a movie poster where the largest character is the hero and a small, shadowy figure in the corner represents the hidden villain.) This is about using Visual Hierarchy to guide the viewer’s eye through a specific "path," ensuring they see the most important parts of the story in the right order.

Ø  To Solve Communication Problems (Example: Redesigning a confusing airport sign so that travellers can find their gate quickly without feeling stressed.) Design is functional. The objective is to remove "friction" and make sure information is easy to find, especially in situations where clarity is vital.

Ø  To Understand Human Psychology (Example: Using the color blue for a bank’s website to make customers feel "secure" and "stable," rather than using neon orange.) Designers study how the brain reacts to colours and shapes. By understanding Color Theory, you can influence how a person feels about a brand before they even read the text.

Ø  To Achieve Technical Literacy (Example: Knowing how to save a file as a high-resolution PDF so it looks sharp when printed on a giant banner, rather than blurry.)

Target Group

The target groups for graphics and design cover primary schools, secondary schools (Form II, Form IV, and Form VI), and various professions such as students, teachers, and engineers, as well as anyone who has an interest in designing. Graphics and design are intended for different groups of people depending on their learning levels, professional needs, and the tasks they want to perform.

Course Content;

·       Introduction to Graphics and Design

·       Principles and Element of Graphics Design

·       Working with Adobe Photoshop.

·       Working with Adobe Illustrator.

·       Working with Adobe InDesign

·       Introduction to artificial intelligence in Graphics Design

·       Screen and Printing of graphics work

Learning Outcome of Graphics and Design

After learning Graphics and Design a learner should be able to:

Ø  Understand Introduction to Graphics and Design

Ø   Be able to use graphics designing tools Such as Adobe Illustrator, Photoshop and InDesign

Ø   Learner should be able to design Logo, Poster, Business Card and produce any other designing materials.

Ø   Increase academic and professional productivity

Mode of Payment

Payment will be made through the Government Electronic Payment Gateway (GEPG) control number upon confirmation of the participants to the Mbeya University of Science and Technology.

Contacts:-

1. James W. Machibya

2. Anthony L. Chaula

Phone number:    +255 768 39 39 60

                              +255718-83-2009

Email:  matatala1@gmail.com

             jamesmachibya2016@gmail.com